From the people behind 395local.com
Get Your
Event Seen
We've added over 1,400 events to 395local.com — and along the way we've learned a few things about why some events fill the room and others play to a half-empty one. Often it comes down to small, fixable stuff on the poster and in the timing. Here's what we've picked up, passed along to help more people find their way to your event.
The one idea behind all of it
A good flyer lets a stranger who's never heard of your event decide whether to go — using nothing but the poster. If someone can glance at it and know what, when, where, how much, and how to learn more, you've done the job.
None of this is a rulebook. Our boards are shared and mostly run on good neighborliness — think of it as what helps your event actually fill the room.
Get it where we'll find it
Here's the good part: you don't submit anything to 395local.com. We find events automatically — we scan local sources across the Eastern Sierra, and volunteer Event Scouts photograph flyers off community boards. So the moment your event is out in the world, it's on our radar. Once we list it, it gets its own page on 395local, a shot at the Thursday email, and — if there's a photo — a post to our Instagram.
Your job is simply to make it easy to find and easy to read: post a clear flyer, and put the event on your own channels (website, Facebook event, Instagram) — those are exactly the sources we watch. If you have a ticket or info page of your own, a QR code or short link to that keeps the poster clean.
The checklist
What every poster needs
- Event name — one clear name you'll use every time.
- Date, with the year — "Sat, June 14, 2026," not "this Saturday." Posters outlive the week.
- Start and end time — plus door time if it's different. Music posters miss this constantly. People need to know when it starts and roughly when it wraps to plan their day — and without a time we can't list it cleanly.
- Place and town — name the venue and the community, not just "downtown" or "the park."
- Price — the full story, including kids — "$20 adults / $5 kids / under 5 free." A family of five needs to do the math before they can say yes.
- Who it's for — all ages, 21+, kids welcome.
- A way to learn moreThe big one — a QR code or short link to your event page: your website, ticket link, or a Facebook/Instagram event.
- A contact — phone or email for what a poster can't answer: parking, dogs, weather, "is this still happening?"
Timing
Start early — earlier than feels necessary
So much around here is last-minute, and last-minute is why good events play to half-empty rooms. A poster that goes up three days out only reaches the few people who walk past in those three days. Give it room:
As soon as you know the date
Post your flyer and put the event on your own channels — even just name + date. That's what we pick up.
4–6 weeks out
A save-the-date for anything ticketed, anything people travel for, or anything fighting for a busy weekend.
2–3 weeks out
Posters up, event on your channels, first social post — the sweet spot most people miss. This lets your event ride two or three Thursday newsletters instead of squeaking into the last one.
The week of
A reminder, and a day-before nudge.
And promote more than once. One post gets buried by tomorrow. The same poster, shared at three moments — announce, remind, day-of — reaches far more people than a single big push.
The part most organizers miss
We list it for you — free
You don't have to submit a thing: we find events by scanning local sources and photographing flyers. Every event we list gets its own page on 395local.com, a spot in the running for the Thursday email, and — if it has a photo — an automatic post to our Instagram, tagging you and the venue. That's promotion most small organizers never get, and it's free.
Add one we might miss →Reach everyone
Make Spanish welcome
A big part of our community gets left out when posters are English-only. The cleanest fix: note it on the front, and put the full Spanish on the back or a second sheet posted underneath — rather than cramming both languages side by side, which makes everything harder to read.
Share the space
Be a good board neighbor
Boards are small and shared. A few habits keep them working for everyone:
- Half-page flyers where your content allows — roughly doubles the space on the board.
- Add a take-down date ("please remove after June 14") so finished events don't linger and multi-month flyers don't permanently claim the best spots.
- Keep it legible — readable from a few feet, dark text on a light background, not a sixth-generation photocopy. Bonus: clean flyers scan and post online far more reliably too.
Keep it recognizable
One name, one look
If your event recurs, use one consistent name and keep enough of the same look each time. When a series re-titles and redesigns itself every month, returning fans can't tell it's the same event — and neither can the calendar. Consistency quietly keeps your regulars.
The short version
A stranger should be able to look at your poster and decide to come. Put the facts on it, post it where people (and we) will see it, and start early — we'll take it from there.